About farcool

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A web services business based in Australia and serving the world for nearly 4 years now. Located just north of Brisbane near a very pretty sub-tropical Island (Bribie Island), this privately owned business is run by myself, Ben Kross. Hi, it's nice that you dropped by!

 

 

What it's all about:

One stop web shopping at FarcoolMart - I also make quick loading websites that do what they're supposed to do. If it's about money, then your site should sell. If it's about getting people to act on supporting a campaign, then it should motivate. In short I'm passionate about finding the laser line from the mouse click to the result at the server-side.

I've been involved in web design since the early days in one way or another. I still like to write sites by hand, rather than use any one web development interface. More and more however I am really loving working with WordPress. As the business grows so will the depth of field of farcool product offerings. I will be employing local developers as demands require over time as well as contracting out work to selected specialised service providers to meet client needs as necessary.

For clients, there is a delicate balance to be struck between what can be done to advance things and what is actually needed to get there. I never want farcool to be hard selling anyone, nor pressing clients to do anything they don't need or want. That being said, I also don't want to shy away from giving forthright advice.

Business and Trading Details

The business "Farcool" is registered in Australia by Ben Kross, sole proprietor - ABN 36 471 670 757. The name "Farcool" is (TM) Ben Kross T/A Farcool. I will most likely be using the Madrid Protocol for international trade-marking.

 

 

Forecasting future trends etc

The websites made by farcool deliver high rates of accessibility and cross-browser compatibility, depending on client requirements. We recommend Linux hosting and associated platforms but there are reasons for everything, including which hosting platform to choose. We can help you choose. At the simplest, let us take your old web site and make it available to more viewers for you. You won't be disappointed. By removing the extraneous and useless code from your old site you may get a welcomed boost in search engine results and more than halve the time your site takes to load in the browser. The future of the Internet as a whole is a fascinating thing on which to speculate.

These are exciting times to be online. There is the advent of ever more useful mobile devices with better ways of utilising content. My outlook is that these devices will demand more convergent specifications and there will be even more crossover of "web standards" with mobile device requirements. Java could be hot. I'm seeing a time when Open Source devices powered by blue chip distro's are doing swell deals to port services across divergent networks - seamlessly - at VOIP rates and WITH full web convenience PLUS automation built in ala a certain search engine. We will want to be there in that space.

 

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