About farcool

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A web services business based in Australia and serving the world for 5 years now. Located in Brisbane near a very pretty river, this privately owned business is run by myself, Ben Kross. Hi, it's nice that you dropped by!

 

One Stop Shopping

One stop web shopping at FarcoolMart - I also make quick loading websites that do what they're supposed to do. If it's about money, then your site should sell. If it's about getting people to act on supporting a campaign, then it should motivate. In short I'm passionate about finding the laser line from the mouse click to the result at the server-side.

 

Domain Names

If you need assistance with domain names I am able to help you choose, register or purchase a suitable domain for your web site. I am growing the brands "Real Com Estate" and "Farcool Domains" with more to come, including Australian "inspiring.com.au" domain names.

 

Personal Web Services

I've been involved in design since the early 1990's in one way or another. Something about the 90's tools was exciting, taking me from text on a screen to high resolution graphics, animation and coding games and web sites. I still like to write sites by hand, rather than use any one web development platform.

More and more however I am really loving working with WordPress. As the business grows so will the depth of field of farcool product offerings. I will be employing local developers as demands require over time as well as contracting out work to selected specialised service providers to meet client needs as necessary.

For clients, there is a delicate balance to be struck between what can be done to advance things and what is actually needed to get there. I never want farcool to be hard selling anyone, nor pressing clients to do anything they don't need or want. That being said, I also don't want to shy away from giving forthright advice. I have avidly keept up-to-speed with online developments for some 20 years now.

Business and Trading Details

The business "Farcool" is registered in Australia by Ben Kross, sole proprietor - ABN 36 471 670 757. The name "Farcool" is (TM) Ben Kross T/A Farcool. I will most likely be using the Madrid Protocol for international trade-marking.

 

 

Forecasting future trends etc

The websites made by farcool deliver high rates of accessibility and cross-browser compatibility, depending on client requirements. Linux hosting and associated platforms are recommended however there are reasons for everything, including which hosting platform to choose. Let's help you choose.

These are exciting times to be online. There is the advent of ever more useful mobile devices with better ways of utilising content. My outlook is that these devices will demand more convergent specifications and there will be even more crossover of "web standards" with mobile device requirements. Java could be hot(er). I'm seeing a time when Open Source devices powered by blue chip distro's are doing swell deals to port services across divergent networks - seamlessly - at ever more competitive rates and with full web convenience PLUS automation built in ala a certain search engine. (That was written some time ago - note that Android on mobile phones and tablets are surging today).

 

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